Description

About this role:

Wells Fargo is seeking a highly motivated Paid Media Lead to oversee paid media strategy and performance for key Business Banking initiatives. The successful candidate will combine analytical rigor, strategic thinking, and media expertise to optimize investments, unlock growth opportunities, and deliver measurable business impact. This role is ideal for a marketing professional who thrives in a fast-paced, complex environment and is passionate about using media as a driver of business results.

In this role, you will:

• Lead the development and execution of paid media strategies across Video, Audio, Social, Search, and other digital channels in support of Business Banking objectives.
• Own day-to-day campaign planning, activation, optimization, and budget pacing to ensure delivery against KPIs, timelines, and investment goals.
• Partner with media agencies and platform partners to oversee buying, optimization, measurement, and performance reporting.
• Translate business objectives and media briefs into channel strategies, tactical plans, and investment recommendations.
• Monitor campaign performance and leverage data-driven insights to optimize media effectiveness and business outcomes.
• Collaborate with analytics, creative, brand, risk, and compliance partners to deliver compliant, on-brand, and performance-driven campaigns.
• Lead test-and-learn initiatives across channels, audiences, and media partners, documenting insights and recommendations to inform future investment strategies.
• Lead complex, cross-functional marketing initiatives and contribute to annual planning, prioritization, and strategic decision-making.
• Evaluate business, operational, and marketing challenges, developing recommendations that balance performance objectives, risk considerations, and execution requirements.
• Build strong partnerships across lines of business, marketing, analytics, technology, compliance, and vendor teams while providing leadership, guidance, and mentorship to peers and project teams.
• Serve as a trusted paid media advisor, providing strategic guidance and recommendations to business and marketing partners.
• Influence decisions through data-driven insights, sound judgment, and a strong understanding of business objectives.
• Navigate a complex, matrixed organization while building alignment across diverse stakeholders and functions.
• Champion a test-and-learn culture, using measurement and experimentation to improve marketing effectiveness and business outcomes.
• Demonstrate ownership, accountability, and leadership by proactively identifying opportunities, mitigating risks, and driving results.

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven experience managing paid media programs for well-established national brands, either within an in-house marketing organization or at a leading media agency
• Experience leveraging marketing measurement frameworks, experimentation methodologies, and business performance data to evaluate marketing effectiveness and inform investment decisions.
• Experience with success working within large, matrixed organizations that require partnership across multiple stakeholders, business units, and governance functions
• Strong understanding of the marketing ecosystem, including media, analytics, creative, technology, and customer experience disciplines.
• Exceptional communication, influence, and relationship-management skills, with the ability to build credibility across all levels of an organization

Job Expectations:

• Ability to travel 10% of the time
• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote
• This position is not eligible for Visa sponsorship.
• Relocation assistance is not available for this position

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$87,000.00 - $140,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

26 Oct 2026

* Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.