Description

POSITION OBJECTIVE

Case Western Reserve's University Marketing and Communications (UMC) team seeks an experienced, strategic leader to become the marketing and communications director for the departments within Campus Services (including the Milton and Tamar Maltz Performing Arts Center, Tinkham Veale University Center, Dining Services, University Bookstore, The Office of Real Estate, One to One Fitness and Parking/Shuttle services). The director will be tasked with increasing the visibility and enhancing the overall reputation of the Campus Services departments through the creation and implementation of overarching and unit-specific marketing and communications strategies. 

As a pivotal connector, the director will bridge our university community, external partners and the broader public, shaping how they interact with Case Western Reserve. Working with a high degree of independence, and in collaboration with the senior executive director of marketing and communications and vice president for campus services, the director will coordinate the resources and budget needed to service projects, track performance and adjust course based on outcomes to help Campus Services and its units increase revenue, improve brand awareness, increase utilization of services, and improve efficiencies and use of resources.

ESSENTIAL FUNCTIONS

Deeply understand and intuit the client(s)¿ needs and develop targeted digital campaigns, high-profile events and strategic partnerships to meet their objectives. Work with Campus Services leaders to understand these needs, then, working with a high degree of independence, lead the development and execution of holistic, integrated marketing and communications plans for priority departments within Campus Services (including the Milton and Tamar Maltz Performing Arts Center, Tinkham Veale University Center, Dining Services, University Bookstore, The Office of Real Estate, One to One Fitness, Parking/Shuttle services, Spartie Mart and Michelson & Morley restaurant). Work with Campus Services leadership to prioritize projects based on the division's strategic plan. Collaborate with teams in UMC and Campus Services to execute on all initiatives, monitoring outcomes and adjusting tactics as needed. Projects include but are not limited to: branding, marketing strategy, market research, advertising, social media and communications. (35%)
Serve as a trusted resource and strategic advisor for leadership, developing strong relationships and a thorough understanding of their marketing and communications best practices. Think strategically about the needs of the division's many audiences (e.g., faculty, staff, students, alumni, donors, community members, etc.) and make recommendations aligned to their goals. (30%)
Lead collaboration between teams within Campus Services and UMC (creative, web, marketing, etc.) to ensure all projects (web updates, organic/paid social, event communications, etc.) are executed on time and support units' strategic objectives. Work closely with team leaders across both Campus Services and UMC to assign projects and allocate resources, promoting seamless collaboration and mutual support with consideration for UMC's best practices, workloads and priorities. (20%)
Oversee marketing operations, ensuring timelines and budgets are met. Manage content production and evaluate the effectiveness of marketing initiatives, employing both traditional and digital methods. Build systems, reports and presentations to measure results, convey impact to internal and external stakeholders, and identify opportunities for improvement. Regularly spend time in various departments across Campus Services to deeply understand the products being marketed, the audiences using them and the opportunities available. (15%)
  

NONESSENTIAL FUNCTIONS

Perform other duties as assigned. (<1%)

CONTACTS

Department: Daily contact with team members to complete projects. (40%)

University: Regular contact with staff, student workers and some faculty members to exchange information. (40%)

External: Moderate communication with external contacts to exchange information. (20%)

Students: Little or no contact with students. 

SUPERVISORY RESPONSIBILITY 

Indirect supervisory responsibility across teams.

QUALIFICATIONS

Experience: 8 or more years of marketing and communications experience, preferably including project management, event marketing and work in higher education. 

Education: Bachelor's degree in communications, marketing or related field required. 

REQUIRED SKILLS

Ability to engage and communicate effectively with a wide range of stakeholders, cultures and diverse populations, including unit leaders, staff, researchers, academics and students. Think strategically about the most effective methods to meet the needs of the unit's varied audiences.
Maintain a deep understanding of marketing and communications best practices with the ability to analyze data, metrics, market trends and consumer behavior to measure the effectiveness of campaigns and inform strategies.
Excel in a fast-paced environment and seamlessly combine strategy with execution, maintaining a professional tone across all projects. 
Strong project management, leadership, interpersonal, collaboration and customer service skills.
Demonstrate resourcefulness, sound decision making and strong problem-solving capabilities to address challenges and opportunities creatively.
Ability to translate complex topics in ways that engage, inform and inspire, and think creatively and innovate in a rapidly changing environment.
Excellent verbal/written communication and editing skills.
Outstanding planning and organizational skills with ability to coordinate and help execute high volume of client projects/activities with a sense of urgency and strong attention to detail. Balance and prioritize multiple projects simultaneously, meet deadlines and adjust assignments as needed relative to available resources. 
Work independently while also seeking appropriate guidance and providing necessary updates to supervisor and colleagues regarding UMC activities. 
Proficiency in Google Suite (documents, sheets, slides) and MS Office products (Word, PowerPoint, Excel). 
Ability to represent Case Western Reserve University by participating in meetings, conferences and other events.
Ability to meet consistent attendance.
Ability to interact with colleagues, supervisors, and customers face-to-face.
Proficiency in digital marketing strategies, including social media, SEO and content marketing.
Prefer familiarity with CRM software, content management systems and marketing automation tools. 
Prefer basic understanding of graphic design and multimedia content creation.
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
 

WORKING CONDITIONS

General office environment (hybrid work option available after orientation period is complete). The employee will perform repetitive motion using a computer, mouse and keyboard.

Requirements

QUALIFICATIONS

Experience: 8 or more years of marketing and communications experience, preferably including project management, event marketing and work in higher education. 

Education: Bachelor's degree in communications, marketing or related field required.