Description

Storyful

Storyful is the world's social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.

NYC - 1211 Ave of the Americas

Full time
Job_Req_51130

Storyful is an equal opportunity employer

Job Description :

Job Title: Assistant Manager of Business Development, Storyful Intelligence

A News Corp. Company

Location: New York

Hybrid Role - in office three days a week

Salary: $75-95k plus bonus

About Storyful:

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence

Founded in 2010, Storyful Intelligence team is a global social research and strategy partner for brands agencies and media. We deliver actionable reporting to help clients understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven insights to communications and business leaders by turning social and digital media conversation and themes into strategic direction.

Role Overview:

We are seeking an assistant commercial new business development manager to help drive revenue growth for Storyful Intelligence - through both new client acquisition and expansion of existing accounts.

This role includes managing and nurturing leads, outreach to prospective brand and agency communications and research leaders, and leveraging technology to identify creative strategies to engage new prospects.

The ideal candidate will have experience supporting social and digital research and reporting products targeted at decision makers in communications and corporate reputation environments, and 3-5 years experience updating and managing lead generation systems such as Salesforce or equivalent CRM systems.

Key Responsibilities

Pipeline + New Business

• Participate in lead generation by identifying new targeting opportunities within vertical industries that leverage social data and insights to support business growth
• Participate in strategic outreach to the current new business leads database
• Participate in materials development, including capabilities presentations to introduce Storyful to new client prospects
• Leverage digital tools to create desk research
• Take part in networking, organizing and representing Storyful at events, and strategic outreach to marketing and communications decision-makers at leading companies.

Expansion of Existing Clients

• Work closely with analysts and strategists to identify content for presales outreach to new and existing prospects.
• Complete revenue and progress updates for weekly and monthly business reporting reviews.
• Participate in prospecting and follow-up meetings and manage next steps/key actions.

Qualifications

• Experience: 3-5 years of business development experience for research or social listening tools used by communications, marketing, or research at an agency or consultancy.
• Proficiency in leveraging CRM and automation tools such as Salesforce and Hubspot
• Industry Knowledge: Understanding of communications industry challenges and the role of data and insights to manage: narrative risk, misinformation, influence, executive visibility, brand perception.
• Team Player: Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners.
• Working knowledge and use of AI tools to understand industries, companies for prospecting
• Passion for Learning: Ability to learn about core data and insights tools and think critically about client needs to support innovative solutions tailored to their business objectives.
• Communication Skills: Excellent verbal and written communication/presentation skills to collaborate with research and insights teams and client prospects and executives.
• Start-Up Culture Fit: Candidates with a strong work ethic that thrive on learning, applying direction and creating value as an integral part of a small passionate team of innovators.

Why Join Storyful?

• Innovation at the Core: Be part of the Storyful Intelligence team that is changing the way brands think about data-driven communications.
• Growth: Opportunity to grow within a dynamic, global, collaborative environment.
• Impact: Directly contribute to the success of our clients and the future direction of Storyful Intelligence's expansion of its brand communications offering.
• Competitive Compensation: Attractive salary and performance-based incentives.

Job Category:
Storyful - Intelligence

Pay Range: $75,000 - $95,000 + Bonus

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

About_Us

Storyful is the world's social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.

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